10 Writing Prompts to inspire unconventional Brand Positioning & strategy
In a sea of endless options and fierce competition with today’s market, standing out is not just a desire. But how can you truly separate yourself from the pack? The answer lies in brand strategy, and more specifically using your strategy to tap into the power of unconventional ideas.
I want you to break free from the chains of conformity, challenge the status quo, and rewrite the rules of your industry so that your brand's uniqueness becomes its most powerful asset. So, in this blog post, we’ll leave the ordinary behind and let the extraordinary take center stage as we will delve into the art of using unconventional ideas to create Brand Positioning that leaves an indelible mark on your audience.
And because strategy is nothing without action, I’ve put together 10 powerful prompts at the end of this post that will get your juices flowing and give you plenty of fuel to start tapping into all the unique ways your brand stands out in a way that’s uniquely you.
The power of unconventional ideas for branding your business.
Unconventional ideas have the power to captivate, intrigue, and resonate with your audience like never before. They defy expectations, leaving a lasting impression that transcends ordinary experiences. Just take a look at successful brands that have dared to venture off the beaten path.
From disruptive marketing campaigns that defy norms to innovative product offerings that redefine entire industries, these trailblazing brands have harnessed the power of unconventional thinking to stand out and make an impact. They have created loyal followings, generated buzz, and achieved remarkable success.
Think about brands like Airbnb, who revolutionized the travel industry by connecting travelers with unique and unconventional accommodations. Or consider Dollar Shave Club, who disrupted the shaving industry with their humorous and irreverent marketing campaigns. These brands didn't settle for mediocrity; they saw an opportunity to challenge conventions and create something truly extraordinary. And the results speak for themselves.
So, why settle for blending in when you can make a bold statement? Embracing unconventional ideas opens up a world of possibilities, allowing you to carve your own distinctive path and leave a lasting mark on your industry.
How to Embrace Unconventional Thinking for Brand Positioning
One of the biggest mindset obstacles I’ve encountered with clients is their unwillingness to stop casting a wide net with their branding and marketing. I understand this impulse, especially if your business is new or you’re trying to grow your brand because you want as many eyeballs as possible on your business.
But this thinking is actually counterintuitive. The way to gain the most traction in the least amount of time is to actually get hyper-specific. Think of branding and marketing like dating. If you’re trying to attract everyone, you’ll end up with a bunch of “meh” matches. Wouldn’t you rather end up with a long list of “love of your life, can’t wait to go on many, many dates” matches??
This is where unconventional thinking and Brand Positioning come in.
I want you to tap into the power of your imagination and embrace a mindset that defies convention. To truly stand out and make your mark, you need to be willing to challenge the norms because embracing unconventional thinking requires boldness and fearlessness that goes beyond the comfort of the familiar and the bland “appeal to all” mindset.
Start seeking inspiration from unexpected sources, draw from industries unrelated to your own, and tap into the wealth of innovation that exists beyond your comfort zone.
Embracing unconventional thinking also means being unafraid of failure and seeing setbacks as opportunities for growth. Remember, the path to success is rarely a straight line, but rather a series of twists and turns that lead to greatness.
Let your curiosity guide you, push the boundaries of what you think is achievable, and be willing to color outside the lines because embracing unconventional thinking is the secret sauce that will set you apart from the competition and propel your brand to new heights.
Brand Positioning prompts for unconventional brand-building ideas
So, now that I’ve sold you on the power of unconventional thinking, it's time to put your ideas into action. Embracing unconventional strategies requires more than just a mindset—it requires taking tangible steps toward innovation and differentiation.
That’s why I’ve compiled a list of 10 thought-provoking prompts that will ignite your creativity and guide you toward fresh ideas for your brand positioning.
These prompts will push you to think outside the box, question traditional norms, and explore new avenues for your brand strategy and positioning. From breaking industry conventions to leveraging emerging trends, each prompt is designed to inspire fresh perspectives and spark innovative solutions.
Grab a pen and paper or open a blank document, and get ready to dive in. Let these prompts serve as your guiding light, illuminating the path to brand differentiation and success.
The Brand Positioning Prompts:
What traditional industry norms can you challenge or disrupt to differentiate your brand positioning?
How can you reimagine your brand's identity and values in a way that goes against the grain?
What unconventional strategies or approaches can you explore to position your brand uniquely in the market?
How can you break free from industry conventions and tap into emerging trends or untapped markets?
What innovative partnerships or collaborations can you forge to create a fresh and unexpected brand positioning?
How can you leverage technology or digital platforms in unconventional ways to reach and engage your target audience?
What out-of-the-box marketing campaigns or guerrilla tactics can you employ to generate buzz and capture attention?
How can you infuse elements of surprise, delight, or intrigue into your brand positioning to create memorable experiences for your audience?
What creative storytelling techniques can you employ to convey your brand's message in a unique and captivating way?
How can you disrupt traditional distribution channels or delivery methods to create a distinctive brand experience?
And after you’re done journaling, come back here and share some of the ideas you came up with in the comments- I’d love to cheer you on!
Meet Sarah
Sarah is an award-winning Designer, Creative Director & Brand Strategist for global companies turned entrepreneur. She’s passionate about empowering entrepreneurs & small business owners with tools and services that transform the way they build their brands and businesses.