To own what makes you unique, first, you have to identify it. Be it the goal of a project, or your reason for existence, knowing what your brand stands for and where you want to go will set you on the path to standing out in your industry.

That’s why every project I do begins with Strategy. This consists of a survey you’ll fill out and a 90-minute call. During the call, I’ll ask more questions, and we’ll dive deep into your brand to see what’s working, what needs a little help, and new places you could take your business and brand. Afterward, you’ll receive an extensive document laying out the strategy for your Brand’s direction & growth. Think of this as a roadmap that you can use going forward- and one we’ll use to guide everything else we create together.

Upon finishing your Brand Strategy, I get to work creating your brand identity, which goes way beyond a simple logo.

It involves designing a visual system that includes a primary logo, with complementary logo lockups, a color scheme, a hierarchy of typography, typesetting examples, custom patterns, and iconography, or illustration if it makes sense for your brand.

At the end of the process, you'll have a well-crafted brand and packaged files that can be used by anyone to maintain brand consistency.

As a Creative Director and photographer myself, I can oversee every aspect of the photography for your brand and site.

Whether it’s curating a collection of stock images that match your brand aesthetic, helping you put together extensive creative direction for a shoot with another photographer (including all the shoot planning: a mood board, shot list, location planning, and props recommendations), or shooting the images myself, I make sure your images are elevated and aligned to your brand.

I can even help with selecting and editing choices- holding your hand through the whole process.

The most efficient (and best- IMO) way to create copy for your website is to include it in your package and have us write it for you.

But, we also offer extensive web copy prompts to help you write it yourself.

And if you have a go-to copywriter already? Don’t worry, we love partnering with other creatives to bring your site to life.

Next, let's take your new photos, copy, and brand and bring them to life with an impactful and well-designed Squarespace 7.1 site.

I get to work crafting a website strategy so that your new site not only looks gorgeous, its optimized for conversions and your business goals.

In addition to all the main pages of the site, we’ll also discuss any additional infrastructure or tech stack you may need for things like email newsletters, funnels, blogging, or e-commerce.

Once everything is approved, you’ll get an extensive guide along with helpful video tutorials so you’ll be empowered to manage all aspects of your site on your own.

A brand doesn’t just exist on your website.

You may need additional pieces like packaging, slide decks, course materials, or social media graphic templates to bring your brand fully to life.

These are all things we’ll discuss in the discovery phase, or, once you’re an existing client, you can come back and have supplemental pieces created for your brand.

I’ve touched just about every aspect of growing and marketing a brand. So once all the visual stuff is in place, we can talk about how to get your business and brand in front of the most people in a way that makes the most sense for your brand.

That can look like creating an extensive strategy document, or booking individual strategy sessions or consulting/ brand coaching with me on an ongoing basis.