Creating a brand worth talking about
I’m developing a new branding workshop (more details coming soon!) so I’ve been thinking a lot lately about what it means to be remarkable. It all comes back to one big thing: how are you/ your business remarkable?
Being remarkable is the thing that will drive growth in your business more than anything else.
More than ads, social media strategy or pushy lead gen copy or sales funnels.
It’s the difference between having customers that are looking for someone to just “do the job” vs a client that would move heaven and earth to come up with the fee to work with YOU.
It opens doors, leads to referrals, and attracts customers and clients to you with ease.
It brings the joy back to what you do because you’re able to charge what you’re worth and say no to clients and projects that aren’t a great fit for you and your specific talents. And It also pushes you creatively because you’ll start to attract dream business that is maybe just a little outside of your comfort zone.
Being remarkable separates you from your competitors in a way that is uniquely you.
This creates ease and flow as you’re developing marking materials and new products and services. You can stop worrying about what everyone else is doing because you’re doing your own thang and people love you for it! Sounds nice, right??
So how do you become remarkable?
Well, first off, as I mentioned above, you need to discover what makes you uniquely you. A great place to start is “The Big Leap” by Gay Hendricks. In it, he talks about finding your genius zone and playing up your strengths in that area. When you are in this zone, the competition just falls away.
This uniqueness is what gets people talking and sharing about you- creating a momentum that takes on a life of its own.
Being remarkable is also about being brave and taking risks. About making choices that quite honestly make you feel a little sick to your stomach sometimes- not in a reckless way but rather a self-assured way. You see, boldness doesn’t always come easy, but the payoff is huge. Even if you fail or have missteps, you will learn valuable lessons that will only make you more remarkable. But, in order to be brave, you have to be willing to have a point of view. To have a website or Instagram feed that doesn’t look like everyone else. To say and write things others might disagree with. That’s ok- in fact, it’s encouraged!
In order to be remarkable, you need to be comfortable and assured of your style, perspective, message and/or mission.
This confidence is like a magnet that draws people to you because they want what only YOU can give them. They’re drawn to your style, flair, and creativity. They feel aligned with what you are putting out into the world and want to be a part of it too.
Discover what makes you remarkable
Here’s a quick exercise for you: Take out a sheet of paper and create 4 columns. In column one, list out all the features of your product or service. In column two, write out what pain point each solves for your customer. In column 3 write out the benefit each provides. In column 4 write out if this is unique to you (the feature, solution or benefit or combination of them). If not, that’s ok, (not everything has to be unique) but you should have at least 1-2 that are unique to you. How can you look at this list differently and create some areas that are unique to you?
Also, keep in mind that a ‘feature’ can be more than just a tool in your product. It can also be how you do things such as with clean design, a moody aesthetic, education, interactivity or other such elements that solve a pain or delight users and have associated benefits.
Here’s a pre-done table to fill out if that’s easier for you.
