ChatGPT Prompts for Writing Your Website Copy (Page by Page)
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ChatGPT Prompts for Writing Your Website Copy (Page by Page)
Get clarity before you design—one ChatGPT prompt at a time.
If you've ever opened a blank doc and thought, "What am I even supposed to say on this page?"—you’re not alone. Most website overwhelm starts with the copy.
But when you ask better questions, you get better content. And that’s where ChatGPT comes in.
The goal of this post:
To give you high-quality, strategic prompts for each page of your website—so you can write content that actually works before you dive into design.
These prompts are aligned with the page-by-page breakdown I shared in this blog post → What to Write on Every Page of Your Website (Before You Design). If you haven’t read that yet, start there first.
Ready? Let’s write your website.
Before you start: a few quick tips for using ChatGPT to write website content.
Customize your tone: At the start of your session, tell ChatGPT about your brand.
Ex:“You are my brand copy assistant. My brand voice is confident, creative, and empowering. I’m a designer who helps creative entrepreneurs elevate their digital presence.”
Feed it your positioning: Give context before you ask for output.
“My ideal client is a wellness entrepreneur who needs a high-converting website that still feels elevated and aligned with their brand.”
Treat this like a collaborator, not a shortcut. Use the prompts to generate drafts and direction, then refine in your own voice.
Home Page ChatGPT Prompts
Goal: Introduce your brand, clarify your value, guide visitors forward.
“Write a homepage intro for a [your type of business] that clearly states what I do, who I serve, and what makes my approach different.”
“Write 3 headline options for a homepage hero section focused on [your core offer or transformation].”
“Generate a value statement using this formula: I help [who] [do/achieve what] through [approach].”
“Write a short ‘why’ paragraph that explains the heart behind my work and positions me as a guide.”
“Suggest 3 CTAs for someone landing on my homepage who might not be ready to buy yet.”
About Page ChatGPT Prompts
Goal: Build connection, share your story, lead into your offer.
“Help me write a short personal story that connects my background to why I do this work.”
“Write a paragraph explaining what makes my approach different from others in my industry.”
“Draft a section that transitions from my story into the solution I offer through my services.”
“Write a confident but conversational ‘about me’ section for someone who is both professional and warm.”
“Give me 2-3 ideas for About Page CTAs that don’t feel pushy.”
Services Page ChatGPT Prompts
Goal: Help people self-identify and move toward a decision.
“Create a short, compelling intro for my services page that sets the tone and explains who I serve.”
“Write a service description for [name of offer] that explains who it’s for, what’s included, and what results to expect.”
“Suggest 3 ways to position the transformation someone might experience through my [coaching/design/copywriting/etc.] service.”
“Generate copy for a pricing section that feels transparent, confident, and aligned with a premium experience.”
“Write a CTA that invites someone to book a discovery call without sounding overly salesy.”
Contact Page ChatGPT Prompts
Goal: Make getting in touch feel easy and inviting.
“Write a short, warm intro for my contact page that sets expectations for what happens after someone fills out the form.”
“Write 3 headline options that feel more human than just ‘Contact.’”
“Draft a contact form intro that explains why I ask for certain details and how it helps me serve clients better.”
Blog / Resource Page ChatGPT Prompts
Goal: Position yourself as a helpful guide and encourage exploration.
“Write a welcome paragraph for a blog page that explains what kind of content readers can expect.”
“Suggest CTA copy for encouraging blog readers to opt in to my email list.”
“Give me 3 headline ideas for a ‘start here’ or featured post section.”
Sales / Landing Page ChatGPT Prompts
Goal: Sell your offer clearly, confidently, and persuasively.
“Write a headline that highlights the transformation of [your offer].”
“Create a problem → solution section for a sales page that helps the reader feel seen and supported.”
“List what’s included in my offer in a way that feels clear and high-value.”
“Write three CTA variations that feel empowering instead of pushy.”
“Draft a testimonial section introduction that reinforces trust.”
Want a Full Strategy Behind the Prompts?
If you haven’t yet, read the companion post:
→ What to Write on Every Page of Your Website (Before You Design)
It breaks down why these pages matter and how to structure them, so your copy doesn’t just sound good—it works.
One Last Thing: Use This Before You Touch a Website Template or Design Your Site.
These prompts aren’t just here to help you write better—they’re here to help you design a smarter website.
Once you’ve clarified your copy, customizing your website—whether you’re working with a designer or using a template—becomes infinitely easier. You know what each page needs to say, what each section is doing, and how to guide your audience through your site with intention.
Because clear message = clear direction. And that’s the foundation of a site that’s not just pretty, but powerful.
All of my Squarespace templates are built with this strategy in mind.
You won’t find generic filler copy. You’ll find intentional, section-by-section guidance that shows you exactly what to write and where to put it. Use these prompts in tandem with one of my templates, and you’ll go from blank slate to high-converting website in a fraction of the time.
→ Explore the Squarespace Website Template Collection
Or start by reading:
What to Write on Every Page of Your Website (Before You Design)
Why pretty isn’t enough: what your site needs to actually work.
How to simplify your website design without losing the vibe.
What’s your website’s value proposition (and why it matters more than you think)
Meet Sarah
Sarah is an award-winning Designer, Creative Director & Brand Strategist for global companies turned entrepreneur. She’s passionate about empowering entrepreneurs & small business owners with tools and services that transform the way they build their brands and businesses.