Why Squarespace Website Templates Are a Smart Move (Not a Step Down)
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Why Squarespace Website Templates Are a Smart Move
The Squarespace Website Template Stigma
For a long time, website templates had a reputation, especially in creative and entrepreneurial circles.
Templates were seen as the fallback plan. The budget option. The thing you used when you couldn’t afford custom. They were associated with generic design, DIY frustration, and that unmistakable “template look” that made a site feel… not quite there.
But that mindset? It’s outdated and holding your business back.
Because today’s best templates—especially thoughtfully designed Squarespace templates like ours—aren’t a step down. They’re a smart, strategic move. They fast-track clarity, reduce overwhelm, and give creative entrepreneurs and service providers a real foundation to grow from.
And when they’re done right?
They don’t look templated. They look elevated. Clear. Cohesive. Built for business.
Where the “Website Templates Are Unprofessional” Idea Comes From
Real talk: templates didn’t always have a great rep.
A few reasons why:
Early internet templates were rigid, clunky, and overused.
DIY culture often led to underdesigned, overcomplicated sites with no real structure or strategy.
And then there’s the persistent belief:
Custom = professional. Template = amateur.
I used templates over a decade ago when I was starting my business, and it was a STRUGGLE to build something that felt unique and truly “me,” DESPITE having a design background.
But the web has changed. So have templates.
What Website Templates Actually Look Like Today
Modern templates—especially high-quality Squarespace website templates—are a different story. They’re not just pretty placeholders. They’re brand scaffolding, built by designers who understand strategy.
Today’s best templates are:
Designed with UX, strategy, and SEO baked in.
Customizable, so your brand can shine without hiring a developer
Built with real business needs: opt-ins, sales pages, funnels, service flows
At Brand Spanking You, we design Squarespace templates with both beauty and business goals in mind. Each one includes guided copy prompts, intuitive flow, and strategic page structure—so you’re not just getting a layout. You’re getting a roadmap.
It’s the exact process we use for our custom Squarespace website clients who pay over 10K per site.
Why Squarespace Templates Are the Smart Move for Many Entrepreneurs
1. They Fast-Track Clarity
When you’re staring at a blank page, it’s easy to spiral.
Templates give you a starting point, not just visually, but structurally. You’re not guessing what goes where or how it should flow.
With our templates, you don’t just get sections, you get story scaffolding. The bones are there. Your job is to bring it to life.
2. They Cut Cost and Timeline Without Cutting Corners
You don’t need a $10k+ custom website to look like a pro.
Templates offer a premium design experience without the premium price tag. You can launch in weeks (sometimes even days), not months, and reinvest your savings into brand photos, copy, or marketing.
That’s not cutting corners. That’s being smart with your resources.
3. They’re Built for Business Owners in Motion
Your brand’s evolving. Your offer’s still being refined. You’re not quite “done”, and that’s okay.
In fact, that’s exactly the right time to publish. Waiting for perfect clarity delays growth. The real magic happens when you launch before you feel 100% ready.
Templates are perfect for this season because they help you show up professionally while you evolve.
4. They Make Iteration Easy
Growth is messy. Messaging shifts. Strategy changes.
With a good Squarespace template, you can update your site yourself. No developer, no delays. Just quick edits that keep pace with your business.
Our templates are built to evolve with you, not box you in.
5. They Give You Direction, Not Just Design
Most people don’t struggle with design—they struggle with what to say and where to say it.
That’s why our Squarespace templates don’t just look good. They come with real copy prompts, intuitive section structure, and guided page flow. You’re not just handed a blank canvas. You’re guided every step of the way.
Design + messaging alignment = clarity, ease, and momentum.
6. Customization ≠ Compromise
The right template doesn’t feel like a template when it’s customized well.
We’ve seen one Squarespace template take on totally different looks just by changing brand colors, fonts, images, and copy. When you bring your own style and intention, it feels fully custom, without the custom price tag.
(Want proof? We’re working on mockups to show you. Stay tuned.)
Website Templates Are a Stepping Stone—Not a Stopgap
Using a Squarespace template doesn’t mean you’ll never go custom. It means you’re choosing what works right now.
Templates give you structure to grow with confidence. Later, when your business is more established and your messaging is locked in, you can invest in a fully custom site knowing what’s proven to work.
It’s not settling. It’s starting strong.
Final Takeaway: Strategy > Status
Custom design might feel like the “ultimate goal,” but smart business owners don’t chase status. They choose what works.
A strategic Squarespace template isn’t a shortcut.
It’s a launchpad.
With the right structure, story flow, and support, you don’t have to wait for “someday” to launch a site that looks incredible and works even harder.
Want Even More Clarity For Your Squarespace Website? Start Here:
→ Ready to launch with strategy and style? Explore the Squarespace Template Shop.
→ Need help deciding what to write? Read:
What to Write on Every Page of Your Website (Before You Design)
ChatGPT Prompts for Writing Your Website Copy (Page by Page)
→ Curious if your site’s doing its job? Read:
Why Pretty Isn’t Enough: What Your Site Needs to Actually Work
Need more immediate help? Book a website audit
Meet Sarah
Sarah is an award-winning Designer, Creative Director & Brand Strategist for global companies turned entrepreneur. She’s passionate about empowering entrepreneurs & small business owners with tools and services that transform the way they build their brands and businesses.