Peep this new packaging design for a lifestyle & Ecommerce brand
I worked with a client to create a completely new look for her E-commerce brand packaging – in just one day!
Introducing... the new packaging design for Drinking With Chickens- whoot!
Well, we're at it again with DWC. This time, we booked a VIP Design Day Intensive together, and I created all new packaging for her Ecommerce shop. Kate from DWC wanted me to look at everything- from shipping boxes and mailers, to tape, custom stickers, and tissue paper. So if you're in search of inspiration for new packaging design for your brand, read on!
Because in this post, I'm sharing everything created during our VIP day. Who knows, you may just be inspired to create custom packaging for your brand too!
The packaging extends the client’s bold, quirky online branding to their customers’ doorsteps.
This fresh, bright, and bold packaging design incorporates elements from the DWC blog and e-commerce brand into eye-catching mailers so their customers' orders always show up with flair.
From vibrant poly mailers to beautifully detailed shipping boxes, festive floral packing tape, and tissue featuring an assortment of engaging floral & chicken graphics + illustrations (including those adorable little chicken tracks on the tissue- swoon!) that match the unique style of the website, each packaging design is tailored to represent the unique brand experience that is Drinking With Chickens.
I wanted to create packaging design that stayed true to the DWC brand aesthetic: fun, colorful, bold, and a little bit quirky. And I think I nailed it!
The new packaging for this brand is bright, bold, and bursting with personality- standing out from the competition while staying true to the brand's values, aesthetic and light-hearted tone of voice.
Every color, image, and font on the package serves a purpose: creating a vivid, evocative image in the customer's mind that will stand out from anything else that arrives on their doorstep. As such, shoppers are not only delighted with their new purchase, but also with the whole experience of receiving and unboxing something from the brand.
And the client is thrilled with her new colorful, branded packaging!
The playful designs match the aesthetic of the newly launched site, with bold colors that pop on cool mailer boxes, packing tape, stickers, and tissue. And the fun collage illustrations- just like on the website- show off the quirky brand personality.
The client is also excited to see packages arrive for customers dressed up in this vibrant new look; Anticipating plenty of user-generated unboxing videos!
This entire suite of branded packaging was created in a single day
When Kate approached me with her desire to create branded packaging design for all of her shipping materials, I knew that a VIP Design Day Intensive could be a perfect fit for her.
Having worked with her before and being very familiar with her brand, I knew this intense approach would enable her to have a complete suite of packaging design in just one day!
Depending on the scope/complexity of the project, packaging design can take weeks or months, but in this instance, I was able to deliver a high-quality design solution in no time at all. That's the magic of a VIP Design Day.
Your packaging design should reflect your unique brand aesthetic and is another chance to set your business apart.
It's amazing how much impact custom packaging can have on customer experience.
Not only does it show that you care about how your brand looks, but if done right, packaging design gives customers an enhanced brand experience as well. It's a great way to delight brand loyalists AND draw in new customers.
Think of custom packaging as the art of turning something ordinary into something beautiful and memorable - an investment that pays off in droves when it comes to brand recognition and overall perception! Creating a truly memorable customer experience.
Custom packaging isn't just visually eye-catching but also sends a clear message: that your brand has gone the extra mile to give its customers a unique experience. And with so much competition around today, having these extra design touches is key to making sure your brand stands out.
Want to create packaging that reflects your unique brand aesthetic? I can help.
It's incredible to see how the new packaging design has added another layer of delight when ordering from Drinking With Chickens.
This project is such a great reminder of how custom packaging can further bring your brand to life while also creating an incredible customer experience.
If you're looking to make a big impact with your business, my 1:1 personalized studio services (including the VIP Design Day Intensive) may be the perfect solution to take your brand to the next level.
I offer branding (including Brand Strategy & Creative Direction), Squarespace design & development, packaging, and food, product, and brand photography services- so you can put your best (brand) foot forward, attract the right clients, and help your business grow!
Get in touch today and let me help bring your vision to life!
And if you're not QUITE ready for personalized services (yet!) be sure to check out the design template shop here.
Meet Sarah
Sarah is an award-winning Designer, Creative Director & Brand Strategist for billion-dollar companies turned entrepreneur. She loves exploring the areas where business, branding, and personal growth comingle to create magic. And she’s also passionate about empowering entrepreneurs with easy tools to transform the way they do business.